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What is a Brand, Really?
The American Marketing Association defines a brand as a “Name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.” To...
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Intuit vs. WordPress
Guest writer, Carol Ensminger, founder of Creative Matter, recounts a recent query we had from a potential client we were working on together. Recently I was approached by a potential client who asked...
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Should an Intern Be the Leader of Your Social Media Marketing?
I seem to be coming across this kind of thing often, lately. I am hearing more and more business people saying things like “I am going to hire an intern for my social media” or “I just need to keep …...
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9 Experts Tell You the Top 3 Things to Do With Your Social Media Accounts
As I have mentioned before, I participate in a panel of business people for a local SEO company, SEORCHERS of Scottsdale AZ. The question posed to us this time was– What are the top 3 things you should...
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Expert Panel–What NOT to Do with Your Social Media
There was a common theme among the panel, in which I participate, about what not to do with your social media program. Do not be in sell, sell, sell only mode when communicating with your followers and...
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Should Every Social Media Manager Be Under 25?
I recently spoke about my thoughts on the subject of companies hiring interns to lead their social media efforts. I hear this kind of thing more often than I care to hear it. It makes me crazy, if...
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Customer Loyalty: Did You Know…
Every business owner and CEO (and frankly, every person in your company from top to bottom) knows how important customer loyalty is to your company. Or do they? The AMA Phoenix recently had a guest...
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Negotiation Tactics
What do you try to stay away from when you are negotiating with another party? What is really important to you when you negotiate? In the panel discussion in this SEORCHERS blog post, there is some...
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Is Your Marketing Up-to-Speed with Today’s Technology
I came across this article on LinkedIn (I think) and it got me thinking about business in general and not just about the travel industry. Seeing these numbers and the high percentages of social media...
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Looking Back at 2012 — Live, Learn and Go Forward
I would like to wish everyone a happy, healthy and successful year in 2013. Here are some fun articles, looking back at 2012. I am looking forward to 2013 and making continued forward progress. Enjoy...
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Your Business is NOT About You … Don’t Ever Forget This Humble Notion
If you own a business or are responsible for the well-being of a business – Say this sentence, repeat and then repeat again. Your business is not about you. There has been much press these past two...
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It’s That Time of Year Again – Summer Interns Directing the Social Media...
Every year at this time companies, often small businesses or owners that do not understand social media themselves, hand over the reins to their social media program to their intern. After all, if you...
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#whatisyourhashtagstrategyfor2014?
#Whatisahashtag? A hashtag, according to the Urban Dictionary, is a way for people to search for tweets (when using Twitter) that have a common topic and to begin a conversation. It has spread to other...
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Does Your Marketing Proactively Answer to Zero Moment of Truth (ZMOT)
Marketing has changed a lot. We all know this. Over the years, the control has gone from the marketer (which can be the actual marketers, companies or agencies the companies work with) to the consumer....
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How Important is Your Website for a New Business?
This may not look and sound like a post discussing the importance of your website, especially for a new business. But it is…although we are discussing so many other things you need in a new business...
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Personalize Your Company and Your Brand
I am a firm believer that we need to personalize and humanize our companies and brands in this digital world we live in today. Although there are good points and bad points in being online – for...
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Why Not Use Social Media for Your Business
There has never been a time where technology is as available to small businesses as it is for large corporations. There are many tools that help level the ability to compete in today’s business...
View ArticleWhat is Marketing Today in the Year 2018
I think we can all agree that marketing today, in the year 2018 is far different than marketing 10, 20, 30 years ago. Heck, it’s even different from a mere 3 years ago. Technology is a big reason for...
View ArticleMonday, Monday – February 19, 2018
It’s time for another Monday and the start of another week, a short week for some because it’s President’s Day. This roundup talks about customer retention, choosing logo colors, why you should or...
View ArticleMarketing by the Numbers and the Generation
Marketing is tough in today’s day and age, even when you don’t throw in the different generational audiences to the mix. There is a tremendous amount of effort going into understanding the Millennial...
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